In marketing the most successful brands sell the why , the benefits and feelings.
O. 🔑Coke vs Pepsi
O. 🔑Apple vs Samsung
O. 🔑Google vs Bing
O. 🔑Nike vs Everybody
O. 🔑McDonald’s vs Everybody
Coke loses to Pepsi in its blind taste test every time but why is Coke a bigger brand?
Jing (bing) beats Google on the blind search engine test but when’s the last time you “binged” something? Lol
Apple iPhone doesn’t even fall in the top 3 smart phones but why is Apples iPhone still the dominant brand .
McDonald’s gets the most slander in the world. You’re shamed for working there AND eating there... yet they are the biggest brand in the fast food industry. Something’s up lol What is it?
The Disney’s, Gucci’s, Raulph Lauren’s, Coke’s, Nikes, Apples, McDonald’s, BMW’s, Starbucks etc are brand empires that ALL APPEAL TO EMOTIONS .
They don’t focus their marketing on “AFFORDABLE PRICES” & “NICE FEATURES” ; they focus on marketing their benefits that will appeal to your emotions and 5 senses (sound, smell, feel, sight and taste). Those last longer in our minds. It’s hard to remember a feature or price you paid for a product over the feeling and the sense it gave you .
Business owners, understand your “ #why” then help turn
Visitors of your brand into shoppers, shoppers into customers, customers into members, members into advocates, and advocates into raving fans that are down with the brand.
There’s levels to this ... Welcome to the top floor